Official brand guidelines

An identity built to move B2B sales forward.

Tentalead connects precise sales needs with immediately operational sales freelancers. Its identity must always feel direct, specialized and focused on results.

Official reference: Tentalead
Scope: Digital · Product · Communication

TL / BRAND

01 · Foundations

The brand starts in the field.

The promise is concrete: find the right B2B Business Developer for the right market, without waiting for a hire.

Precise

Every message names a role, objective, sector or concrete method.

Direct

The brand gets to the point with active sentences and explicit actions.

In motion

Compositions show progress: business need, matching, conversation, result.

Core promise
The right B2B sales freelancer, available and immediately operational.

02 · Logo

A living symbol, a readable name.

The tentacle expresses agility and the ability to open several sales paths. The name is always written “Tentalead”, with no space or internal capital.

Primary logo

Symbol

Reversed version

Clear space

× Do not stretch

× Do not tilt

× Do not recolor

Clear space

Keep clear space around the logo at least equal to the height of the “T”. No text, edge or image may enter this area.

Minimum sizes

Full logo: 160 px on screen or 35 mm in print. Symbol only: 24 px on screen or 8 mm in print.

✓ Always

Use the supplied vector file.
Preserve proportions and colors.
Choose a background with sufficient contrast.

× Never

Stretch, tilt or rearrange the logo.
Add a shadow, outline or gradient.
Change colors letter by letter.

03 · Colors

Navy for trust, blue for momentum.

The institutional palette carries the logo and brand communications. The product palette extends that foundation for interfaces and states.

Institutional palette

FoundationDeep Navy#0F2854

SignatureCore Blue#1C4D8D

MomentumOpen Blue#4988C4

Breathing roomAir Blue#BDE8F5

Interface extension

PaperBackground#F7F9FF

InkStrong text#0F1B3D

ActionAction#3157D5

HighlightHighlight#F5CA5B

SuccessSuccess#41CF8D

Navy leads. Blue structures actions. Yellow and green communicate state; they do not decorate.

04 · Typography

A rounded, direct and contemporary voice.

Outfit carries brand headlines, interfaces and body copy.

Brand headlinesOutfit Variable

The right profile. Right on time.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Interface and readingOutfit Variable

A precise business need meets an available sales freelancer with the right sectors, methods and objectives.

Keep headlines short, tight and on few lines.
Keep body copy between 65 and 75 characters per line.
Do not force uppercase to manufacture importance.

05 · Voice

Speak like a sales partner.

The tone is confident without being loud, specialized without jargon, ambitious without inventing proof.

✓ Say

Find a Business Developer who understands your sales cycle.

One action, one role and one concrete criterion.

× Avoid

Revolutionize your growth with the best sales freelancers.

A vague promise, an unverified superlative and generic language.

Active verbs

Find, compare, scope, discuss, develop.

Concrete proof

Sector, territory, cycle, method, availability, results.

Respect both roles

Companies and freelancers are partners, never opposing sides.

06 · Composition

Align information like a working sales desk.

Compositions make matching visible through stacked documents, clean lists, dividing rules and large color fields.

Hierarchy

One main message, one concrete proof and one clear action per sequence.

Shapes

Use moderate radii for surfaces. Pills are reserved for tags and statuses.

Depth

A surface uses either a border or a soft offset shadow, never both.

Motion

One strong sequence per page. Content remains readable without animation.

Interface specimenQualified mission

Develop the French SaaS market

Short cycle · Outbound · Available now

View the rules● Matching open

07 · Accessibility

The brand stays clear for everyone.

Visual expression must never reduce understanding, navigation or the ability to act.

Contrast

At least 4.5:1 for body text and 3:1 for large text.

Color

Always pair a state color with an explicit label.

Interaction

At least 44 px touch targets and an always-visible keyboard focus.

Motion

Respect reduced-motion preferences.

Language

Use clear vocabulary, precise actions and recoverable error messages.

08 · Assets

Reference files.

These are the official source files. Do not redraw the symbol or recreate the wordmark.

Full logoSVG · vectorDownload ↓SymbolSVG · vectorDownload ↓

Need an application not covered by these guidelines?

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